YOUTH DIGITAL & ENVIRONMENTAL LITERACY

CAN YOU TRUST WHAT YOU SEE ONLINE?

Learn to recognise environmental misinformation, detect greenwashing and verify before you share.

EXPLORE THE TOOLKIT

JOIN THE GREENTRUTH LAB

STOP → CHECK → VERIFY → SHARE

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“100% planet positive”

This claim is trending. But where is the evidence?

SOURCE ✓

DATE ✓

EVIDENCE ✓

ABOUT THE PROJECT

What is GreenTruth Digital Lab?

GreenTruth Digital Lab is a youth-focused digital and environmental literacy initiative designed to help young people navigate environmental information online. The project develops practical skills to recognise misinformation, identify greenwashing, evaluate sources and evidence, verify digital content and communicate environmental information responsibly.

DIGITAL LITERACY

Question what you see.

ENVIRONMENTAL LITERACY

Understand environmental claims.

CIVIC PARTICIPATION

Turn verified information into responsible action.

WHY GREENTRUTH?

Not Everything Green Online Is True.

Young people encounter environmental information every day through social media, videos, advertisements, news platforms and AI-generated content. But viral does not always mean reliable.

MISINFORMATION

False or inaccurate environmental information can spread quickly online.

MISSING CONTEXT

Real facts, statistics and images can become misleading when important context is removed.

GREENWASHING

Environmental language and imagery can create a greener impression than the evidence supports.

AI-GENERATED INFORMATION

AI can support learning, but generated answers may contain errors, missing context or unreliable references.

THE SOLUTION IS NOT TO DISTRUST EVERYTHING.

THE SOLUTION IS TO LEARN HOW TO VERIFY.

EVIDENCE-BASED DESIGN

Built Around Young People’s Needs

GreenTruth Digital Lab began with a needs assessment exploring how young people encounter, evaluate and respond to environmental information online.

The findings informed the content, learning methods and practical resources developed for the project.

LISTEN

Needs Assessment

ANALYSE

Identify learning needs

DESIGN

Develop the Digital Toolkit

PRACTISE

GreenTruth Lab

ACT

Verify Before You Share

VIEW NEEDS ASSESSMENT

GREEN TRUTH DIGITAL TOOLKIT

From misinformation to informed digital action.

Short explanations, real-life scenarios, reflection activities and verification exercises for young people and youth workers.

MODULE 1

UNDERSTANDING ENVIRONMENTAL MISINFORMATION

Recognise misinformation, disinformation, manipulated context and sensational environmental narratives.

MODULE 2

DETECTING GREENWASHING

Identify vague claims, unsupported labels, selective disclosure and misleading green visual cues.

MODULE 3

THE GREENTRUTH VERIFICATION CHECKLIST

Use a practical step-by-step method before sharing environmental information.

MODULE 4

RELIABLE SOURCES & EVIDENCE

Evaluate sources, trace original evidence and compare independent information.

MODULE 5

DIGITAL RIGHTS & ONLINE SAFETY

Protect privacy, communicate respectfully and participate safely online.

MODULE 6

RESPONSIBLE USE OF AI

Use AI critically while recognising hallucinations, missing sources and verification risks.

MODULE 7

CIVIC PARTICIPATION & CAMPAIGNING

Turn verified environmental information into responsible digital action.

DOWNLOAD THE DIGITAL TOOLKIT

THE GREENTRUTH METHOD

STOP → CHECK → VERIFY → SHARE

STOP

Do not react or share immediately.

CHECK

Look at source, author, date and context.

VERIFY

Trace evidence and compare independent sources.

SHARE

Communicate responsibly after verification.

WHEN IN DOUBT, DON’T SHARE YET.

FROM LEARNING TO PRACTICE

GreenTruth Lab

Learn by doing.

GreenTruth Lab turns the Digital Toolkit into an interactive non-formal learning experience. Young people investigate environmental claims, analyse greenwashing, compare evidence and practise responsible digital participation.

SEE

Encounter an environmental claim.

QUESTION

Ask what may be missing.

DETECT

Recognise warning signs.

VERIFY

Check sources, evidence and context.

DECIDE

Evaluate what the evidence supports.

ACT

Share responsibly.

Scenario-Based Learning

Greenwashing Analysis

Claim Verification

Small-Group Work

Peer Discussion

Reflection

GreenTruth Resources

Tools you can use immediately — designed as editable download links for future project files.

GREENTRUTH VERIFICATION CHECKLIST

A quick step-by-step tool for checking environmental information before sharing.

DOWNLOAD CHECKLIST

GREENWASHING CASE CARDS

Analyse fictional environmental claims and practise recognising credible information, missing evidence and possible greenwashing.

DOWNLOAD CASE CARDS

ENVIRONMENTAL CLAIM CARDS

Investigate online environmental claims by checking sources, evidence, dates and context.

DOWNLOAD CLAIM CARDS

GREENTRUTH VERIFICATION WORKSHEET

Record an investigation and make an evidence-based decision before sharing.

DOWNLOAD WORKSHEET

STORIES & MEDIA

GreenTruth in Action

From critical thinking to responsible digital action.

GreenTruth Digital Lab goes beyond learning about environmental misinformation. Through stories and digital media, the project encourages young people to question environmental information, verify what they see online and communicate responsibly.

GREEN TRUTH / STORY

How do I know this is true?

FEATURED STORY

Can We Trust What We Read About Climate Change Online?

How can young people navigate environmental information online and distinguish reliable evidence from misleading content? This GreenTruth story explores critical thinking, environmental misinformation and one essential question: “How do I know this is true?”

Article / Story

READ THE STORY

STOP → CHECK → VERIFY → SHARE

WATCH

GreenTruth Digital Lab — Verify Before You Share

Watch our short GreenTruth video introducing the project’s core message and encouraging young people to question, check and verify environmental information before sharing it online.

Video / Reel

WATCH THE VIDEO

QUESTION WHAT YOU SEE. VERIFY WHAT YOU SHARE.

INFORMATION → VERIFICATION → RESPONSIBLE DIGITAL ACTION

Stay Connected

Interested in GreenTruth Digital Lab, its resources or youth activities? Get in touch and follow the project journey.

Email • Website • Facebook • Instagram

Project & Supporting Organisations

CIVICUS logo
Metamorphosis Foundation logo
TechSoup logo
Digital Activism Program logo

GreenTruth Digital Lab

Verify Before You Share. • STOP → CHECK → VERIFY → SHARE

Organisation and funding acknowledgement — editable project information.

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